Our Privacy Commitment

Effective Date: July 8, 2026

At The Second Formation™, we believe thoughtful conversation begins with trust.

This Privacy Policy explains what information we collect, why we collect it, how it is used, and the choices available to you regarding your information. Our intent is to be transparent about our practices and respectful in the way we steward the information entrusted to us.

You may visit this website without providing any personal information.

If you choose to contact us, request information, subscribe to updates, inquire about participation, or engage with certain features of the website, we may collect information that you voluntarily provide, including:

• Your name
• Email address
• Telephone number (if provided)
• Information submitted through contact or inquiry forms
• Information you choose to include in correspondence

If you subscribe to newsletters or other communications, we collect only the information reasonably necessary to provide those communications.

Like most websites, we automatically collect limited technical information regarding your visit, including:

• IP address
• Browser type
• Device information
• Pages visited
• Date and time of access
• Referring website
• General usage information

This information helps us understand how visitors use the website, improve its performance, and create a better experience for future visitors.

Whenever practical, this information is reviewed in aggregate rather than to identify individual visitors.

This website may use cookies and similar technologies to improve functionality and understand how visitors engage with our content.

Cookies are small files stored on your device that help websites remember preferences and improve performance.

We may also use website analytics services, such as Google Analytics or similar tools, to understand overall website usage and visitor engagement.

You may disable cookies through your browser settings, although doing so may affect certain website features.

Information collected through this website may be used to:

• Respond to inquiries and correspondence
• Provide requested information or resources
• Schedule conversations or consultations
• Deliver newsletters or updates you have requested
• Improve website content and visitor experience
• Maintain website security and performance
• Comply with applicable legal obligations

We collect only the information reasonably necessary to accomplish these purposes.

We respect the privacy of those who visit The Second Formation™.

We do not sell, rent, or trade your personal information.

Information may be shared only:

• with trusted service providers who assist in operating the website or delivering requested services;
• when required by applicable law or legal process;
• to protect the rights, safety, or security of visitors or the website; or
• with your express permission.

Any service providers acting on our behalf are expected to maintain appropriate safeguards consistent with applicable law.

We believe thoughtful conversation deserves thoughtful stewardship. Your personal information is never treated as a product.

We employ reasonable administrative, technical, and organizational safeguards designed to help protect personal information from unauthorized access, disclosure, alteration, or destruction.

While no method of electronic transmission or storage can guarantee absolute security, we strive to protect the information entrusted to us using responsible and appropriate practices.

If you choose to receive newsletters, updates, or other communications from The Second Formation™, you may unsubscribe at any time by following the instructions included in those communications or by contacting us directly.

We seek to communicate thoughtfully, respectfully, and only when we believe we have something meaningful to share.

We value discretion in every interaction.

However, information submitted through this website, including contact forms and email inquiries, should not be considered confidential, privileged, or protected by a psychologist-client relationship, coaching relationship, consulting engagement, or other professional relationship until such a relationship has been formally established through a written agreement.

This website is intended for adults and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been inadvertently received, we will take reasonable steps to delete it promptly.

For your convenience, this website may include links to third-party websites.

Because we do not control those websites, this Privacy Policy does not apply to their privacy practices. Visitors are encouraged to review the privacy policies of any external websites they choose to visit.

Subject to applicable law, you may request to:

• review the personal information we maintain about you;
• request correction of inaccurate information;
• request deletion of information where appropriate;
• withdraw consent for future communications; or
• ask questions regarding our privacy practices.

We will make reasonable efforts to respond in accordance with applicable law.

This Privacy Policy may be revised periodically to reflect changes in applicable law, technology, or website operations.

The most current version will always be available on this page and will include the revised Effective Date.

Questions regarding this Privacy Policy or requests concerning your personal information may be submitted through the Contact page of this website.

We will make every reasonable effort to respond promptly, thoughtfully, and respectfully.

Every inquiry we receive represents a person who has entrusted us with a small part of his or her story.

We do not take that lightly.

Whether someone is simply exploring our work, requesting information, or considering participation, we are committed to handling personal information with professionalism, discretion, and respect.

Privacy is not simply a legal obligation. It is one expression of the thoughtful hospitality upon which The Second Formation™ is built.

Thank you for your trust.

© 2026 Kevin C. Murphy. All Rights Reserved.